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We live in a historical period where there are too many products, too many services, too many media.

Let's play a game. Imagine a professional stranger browsing your personal pages such as Facebook, Instagram, Linkedin. What impression do you get of yourself? Would you give yourself a professional appointment?

I have been saying this for years, but many companies still think this way. I am convinced that never before can you win a battle alone and with a bayonet! where your competitors are equipped with increasingly sophisticated and powerful weapons.