5 reasons why they should choose you!

Take a pen and paper and write down five valid reasons why a potential customer should choose you over a competitor.

When I was taught this practice I was asked to write down ten... but I assure you that five is quite a commitment...

Finding them, believe me, is crucial and will bring you and your team into sharp focus.

Unfortunately, it often happens that reasons do not emerge or those that we believe to be valid are weak and obvious.

In the latter case, with careful analysis we can find them because they are underestimated, for example, or create them, but I will tell you about this in a future post.

To close this pill, let us remember that price is always the least of the reasons to bet!