5 points for reflection

1) Industry and craftsmanship towards the Internet and digital must be increasingly connected, especially with a language that must embrace the two worlds, otherwise one will inevitably be cut off.

2) Companies must increasingly reason with the logic of communities where the public must be increasingly involved in creativity, research and development.

3) Simplicity: quick and immediate solutions. Therefore, products/services that are easy to use or install.

4) Management will inevitably have to specialise and acquire direct marketing and positioning techniques.

5) If you produce physical goods, you absolutely must equip yourself to sell them through your own or third-party digital channels (e.g. Amazon-Ebay etc.).