Sometimes less is more

It's a great classic, but we need to stop chasing so many ideas and focus on just one.

Work horizontally and specialise vertically.

The possibilities we have today are endless and less and less expensive. How you use them makes all the difference.

Reality in liquid business skips all the intermediation steps we were used to.

There is a direct line between product/service and consumer that becomes the only experience I need.

Today the only possible criterion is becoming that of utility. What do I do with it? How do I use this information? Is it useful to me? If the answer is no, then it is not useful and I do not study it.

Today what would you choose between a reading that tells you why that thing is important or a manual that tells you how to get it?