What distinguishes you from others?

We live in a historical period where there are too many products, too many services, too many media.

All this has made the market hyper-saturated, helped by ever more present and invasive advertising.

In this scenario of over-exposure, how can you differentiate yourself?

Below are some elements that can give you real insights.

Become a specialist in a sector.

Specialise in a unique service.

Specialise in serving a specific role within the client's company.

Offer a unique process or technology.

Specialise in a specific target audience.

Specialise in serving a customer base of a certain size.

Offer a unique business model.

Be focused on a specific geographical area.

Offer access to specific information not available elsewhere.