What now?

Summer has begun, the heat has arrived and we are picking up the pieces of a 2020 that will be remembered for decades to come.

The blockades due to the COVID-19 pandemic have allowed many people to find much more time on their hands.

Many are using it to try to build their personal brands or maximise their profile through online platforms.

But what are the best strategies for you or your company?

Here are four basic ones.

1) Be active on social media. Having a continuous presence ensures you are always visible and keep your feeds up to date.

2) Support yourself or the company you work for. Showing sincere interest in your organisation's content is an essential part of building a strong personal brand.

3) Create original content. Talking is important but if you really want to communicate today you have to do it with VIDEO! I suggest you make them to the best of your ability because quality and originality also make a huge difference. This is what will separate you from the average and make you fly high.

4) Intervene in discussions. Make a point of following discussions that are important for your business and intervene if you have interesting things to say. This will increase your visibility and authority.