In an undifferentiated market, who sells?

In a market that is shrinking more and more for the same products (quality or service) and sales capacity, the TOP OF THE CATEGORY and the LOWEST CHARGES are selling much more.

These share about 80% of the market.

The others must manage to sell despite not being a LEADER company and despite not being the LOWEST LOOKERS.

How to do it?

There are possibilities, are you curious how?