Soon also in
English
If you are in the sales industry you know that you never stop learning.
I have studied for over 20 years and have read the best books relating to our sector, but I have never found a manual that reported precise ideas and suggestions in the sale of intangible and complex assets, that is, all those that do not have a defined and stable form, but they exist only in the moment they happen.
I also wanted to report some reflections on the world of sales that are almost never addressed, because it is in the interest of those who propose a certain business model to fuel this vicious circle which is essentially centered on the figure of the seller and his individual skills.
This is what you will find in the following pages and it is a path where I have collected and condensed everything you need to effectively start and conclude a negotiation with a potential client.
I will also provide you with practical and real examples of questions, answers and objections, referring to situations and phases of the sales cycle.